Saruni Basecamp

Masai Mara & SAMBURU, Kenya

Saruni Basecamp

Eco Lodges, Group Member

since December 2020

Across Kenya's most spectacular landscapes, Saruni Basecamp protects over 1.2 million acres, 1% of Kenya's landmass and 7% of its protected areas, through pioneering community-led conservation. These vital ecosystems provide critical habitats for endangered species while transforming tourism into a regenerative force that preserves indigenous heritage and empowers local communities through unforgettable wilderness experiences.

Saruni Basecamp was formed in 2021 through the merger of two pioneering companies: Basecamp Explorer (founded in 1998) and Saruni (founded in 2003). Since their inception, both entities have played a catalytic role in shaping Kenya’s tourism sector, championing a model that places community and conservation at its core. Today, Saruni Basecamp continues to contribute to a broader national transformation, one rooted in sustainability, inclusivity, and long-term impact. The company is chaired by Norwegian conservationist Svein Wilhelmsen, who brings decades of experience in Africa and a lifelong commitment to sustainable development. Your stay at Saruni Basecamp directly fuels indigenous-led conservation across Kenya's most precious wilderness areas. Each of the 13 eco-conscious camps channels vital revenue to over 6,000 indigenous landowners through groundbreaking models like Naboisho Conservancy. With 86% of staff from local Maasai and Samburu communities, authentic cultural exchanges through warrior academies and fireside stories become meaningful connections rather than performances. The Basecamp Maasai Brand empowers women artisans, preserving traditional craftsmanship, while 95% locally-sourced supplies and a remarkable 96% waste recycling rate complete a virtuous circle where conservation creates prosperity. Through Saruni Basecamp Academy, today's guests inspire tomorrow's conservation leaders, transforming tourism from mere experience into a regenerative force for both people and ecosystems.

CONSERVATION

Protects 1.2 million acres of vital ecosystems across Kenya, representing 7% of the country's protected areas and providing critical habitat for endangered species including reticulated giraffe, Grevy's zebra and African wild dog.

Achieved remarkable conservation milestones including the establishment of Africa's first community-owned rhino sanctuary at Sera Conservancy, where endangered rhinos are now thriving with multiple calves born since reintroduction.

COMMUNITY

Supports over 6,000 indigenous landowners through land lease fees, creating sustainable livelihoods while empowering community-led protection of natural resources.

Prioritises local employment with 86% of staff coming from neighbouring Maasai and Samburu communities, while developing the next generation of conservation leaders through Saruni Basecamp Academy.

CULTURE

Cultural heritage flourishes through authentic experiences at the Enjoolata Centre, Warriors Academy, Young Explorers Club, and evening fireside chats where guests engage with Maasai and Samburu traditions through meaningful exchanges beyond superficial tourism.

The Basecamp Maasai Brand empowers hundreds of women artisans to earn sustainable income through traditional beadwork, preserving cultural heritage while supporting family education and healthcare needs through a thriving social enterprise.

COMMERCE

Pioneered groundbreaking conservation models like Naboisho Conservancy, demonstrating how tourism can become a regenerative force that balances commercial success with meaningful ecological impact.

Maintains exceptional sustainability standards with 96% waste recycling and 95% local sourcing, creating a circular economy where conservation dollars remain within communities, building economic resilience that further incentivizes environmental protection.

Saruni Basecamp Highlights

Each of the 13 eco-conscious camps blends seamlessly with the surrounding landscape through thoughtful design that prioritises renewable energy, water conservation, and locally sourced materials, creating intimate wilderness experiences with minimal environmental footprint.
Across six indigenous-owned conservancies spanning 1.2 million acres, Saruni Basecamp protects critical habitats for endangered species while pioneering climate initiatives that demonstrate how tourism can actively regenerate rather than merely sustain fragile ecosystems.
By employing 86% of staff from local Maasai and Samburu communities and supporting over 6,000 indigenous landowners, Saruni Basecamp creates a model where prosperity flows directly from conservation, transforming traditional livelihoods while preserving ancient connections to the land.
Every guest experience, from Warriors Academy adventures to fireside cultural exchanges, celebrates indigenous wisdom and creates meaningful connections that honour Kenya's rich heritage while avoiding the pitfalls of performative tourism.