Journey’s Intent
Africa, Asia, Latin America
Journey’s Intent
Tour Operator, Family, Luxury, Adventure, Private Tours
member since may 2023
In 2023 We Travel joined forces with like-minded people who have been pioneers in responsible tented camps and walking safaris in Tanzania and formed a new company Journey’s Intent. By joining forces and communicating in English they get a larger audience, but the values and DNA remains the same as in We Travel.
Journey’s Intent, born with the same values as We Travel, share the vision of a sustainable future where tourism drives positive change. By adopting the 4Cs they ensure all stakeholders benefit from their visits. This long-term approach builds loyalty and places ecosystems and local communities at the centre, promoting true regenerative travel where each visit enhances awareness and provides tangible benefits. Journey’s Intent values partnerships and collaboration with like-minded individuals. They view their suppliers as true partners, fostering mutual learning and growth and reinforcing their commitment to sustainable and impactful travel.
Journey’s Intent 4C impact
CONSERVATION
Consciously work with partners who are passionate about nature and biodiversity thereby indirectly supporting nature conservation and restoration.
Through our contribution to Sumba Hospitality Foundation, we support the use and knowledge of perma-culture farming.
COMMUNITY
Always choose small and local places rooted in and respecting the local community.
Through our contribution to Sumba Hospitality Foundation, we support local communities in a poor and forgotten corner of Indonesia.
CULTURE
Through our support to Sumba Hospitality Foundation we help secure guardians for Sumba’s cultural heritage.
Created a healthy travel agency where the supply chain is centered around responsibility - hence, every journey matters.
COMMERCE
Invest 10% of our profit in Sumba Hospitality Foundation to secure education for youth in a far-flung area of Indonesia.